The whiskey is aged in charred oak barrels for four years before being bottled. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. The Confederate yell was intended to help control fear. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. I am curious why the rebranding. As a result, to avoid further confusion, we used the names interchangeably throughout this post. It was on Dixie Highway so, naturally, we were the Rebels. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. 2023 Luxco, Inc. All Rights Reserved. I can appreciate why some people are upset though. Rebel Yell Single Barrel 2017 Release. Im sure theyll be hitting the clearance rack soon. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Imageused underCCby Mr. Gray. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Some Texas units mingled Comanche war whoops into their version of the yell. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. I had to do some sleuthing to see what you were referring to. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . It is what it is. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. It is often enjoyed neat or on the rocks. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. "Who Whipped Whom? WorldSeries2021 6 mo. Quick everyone buy up the Rebel Yell bottlings before they are gone! Alcohol on the plane: how much can you drink on long flights? In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Reddit and its partners use cookies and similar technologies to provide you with a better experience. With the news of the name change of the Rebel Yell being the last straw. Even though I cant think of a past event where anyone was upset or protested, it could happen. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". They recently dropped the "Yell" from the name. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. After that I casually asked at a few others stores and apparently it's the same all over town. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Good luck selling and Never Go Quietly! The standard price of Rebel Yell used to be right around the $12 mark. ago One is less overtly pro-slavery and pro-confederacy. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. You caved! The 75 refers to 1975, the year that the ride opened. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Fifty years later, that pissed off quite a few people. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. I dont remember ever seeing any historical theming or educational features. As one of those small minority it has never really bothered me either. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. ago One is softer DonutBourbon 6 mo. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. (Originally published in, This page was last edited on 10 February 2023, at 16:18. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Press question mark to learn the rest of the keyboard shortcuts. Rebel Bourbon is a decent intro into wheated bourbon, however. We have to acknowledge and accept our past. The original name of the company was W.L. The Rebel Yell brand is currently produced at the Luxco distillery. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. I find 'Yell' quite offensive. Other wheated bourbons include Makers Mark, Larceny, and W.L. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. In 2019 Rebel Yell went through a rebranding effort. With the rye segment up 23.3% thereis no better time to launch this new variant*. who-ey! Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Is Rebel Bourbon good whiskey? Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Yep, they did. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. NGL the name was off putting and should have been changed decades ago. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. And I never even thought about the park changing the name. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. For the Trailblazers. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. The '75' refers to 1975, the year that the ride opened. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. The reason is because it is cheap and good enough. But more importantly, we cannot white wash history (forgive that wording, please!). My favorite coasters are B&M hypers and gigas. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Rebel Yell went through a rebranding effort which brought about a couple changes. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Interesting was in Lux Row today and not one mention of it. Home Whiskey Review Rebel Yell Bourbon. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Billy Idol's song "Rebel Yell" was named after the whisky. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Ive been going to this park for years but now its tainted. Management can rename it all they want. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. It paragons description, that yell! However, Rebel has more functionality as its much better in other mixed drinks and by itself. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. who-ey!' QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery.